In today’s consumer-driven world, multi-packaged products have gained significant popularity. This packaging approach involves bundling multiple items, benefiting businesses and customers. This blog will explore the advantages of multi-packaged products, including convenience, cost-effectiveness, and environmental sustainability.

Convenience

One of the primary benefits of multi-packaged products is the convenience they offer to consumers. By packaging multiple items together, businesses can provide a variety of products in a single package. Multi-packs eliminate the need for customers to search for individual items, saving them time and effort.

Cost-Effectiveness

Multi-pack solutions have become increasingly popular with manufacturers who use fulfillment companies to pick, pack, and ship their products. Many fulfillment providers charge a fee covering the labor of picking items for an order and the material used to package them. Often, they charge a flat per-order fee, usually about $4 – $5 per order, depending on the products.

Some providers have moved towards a less expensive base fee and add a per-item charge for every picked unit in the order, such as $1.50 + .50 cents per item. In this example, if a customer ordered three bottles of shampoo, the manufacturer would be charged $3.00 to pick and pack that order ($1.50 + .50 + .50 + .50). If the shampoo bottles were wrapped as a 3-pack, however, the charge would only be $2.00, since the 3-pack would count as one item ($1.50 + .50). That $1.00 in savings adds up quickly when hundreds of orders are fulfilled each day!

Kitting is another very popular process, especially for manufacturers who sell related goods. Using our hair care example above, this may be as simple as combining a bottle of shampoo and conditioner in one two-pack. Kits allow manufacturers to sell more products, streamline inventory, lower shipping costs, and expand their product reach!

Reduced Packaging Waste

By consolidating multiple products into a single package, multi-packing helps minimize packaging waste. Instead of each item having separate packaging, multi-packaging uses less material overall. This reduction in packaging waste benefits the environment by decreasing the amount of plastic, paper, and other materials in landfills. Multi-packaging also simplifies recycling processes, as customers can dispose of the packaging as a single unit rather than separating individual items.

Improved Brand Loyalty

Multi-packaging offers businesses an opportunity to strengthen their brand loyalty. By providing customers with convenient, cost-effective options, companies can enhance the overall customer experience. When customers find value in multi-packs and appreciate the convenience they offer, they are more likely to become repeat buyers and recommend the products to others. This loyalty can lead to increased customer retention and positive word-of-mouth marketing.

As you can see, multi-packaged products offer numerous benefits to both businesses and customers. As consumers prioritize efficiency and value, businesses can leverage multi-packaging strategies to meet these demands and create a positive brand image. Whether saving time and money or helping our planet, multi-packaged products are a win-win solution for everyone involved.

To learn more about how Eastey can help your company streamline its manufacturing processes, visit our Eastey.com website or contact one of our knowledgeable packaging sales managers for more information today!